Bach Vu | Retail & Digital Transformation Consulting

I'm an authentic leader known for building culture within high-performing teams with a can-do attitude and consistently over-achieving targets in any environment.

With a business education from The Sorrell College and years of hands-on leadership in the retail industry, I specialize in bridging the gap between traditional retail operations and the digital-first future. My approach combines people-first leadership with data-driven strategy to deliver experiences that customers love and results that stakeholders celebrate.

I believe that the future of retail lies in unified commerce — creating a single source of truth across inventory, customer data, payments, and above all, experiences. Omnichannel kept you in the game. Unified commerce will help you win it.

Team Building & Culture

Building strong, motivated teams through proactive recruitment and inspiring training programs.

Over-Achieving Targets

Consistently delivering results that exceed expectations in any market environment.

Innovation-Driven

Always looking for innovative ideas to apply, transforming how retail experiences are delivered.

01

Unified Commerce Strategy

A single source of truth for inventory, customer, and experience.

Transforming retail from operational convenience to experience-led excellence. Creating a single source of truth across inventory, customer data, payments, and experiences that unlocks measurable growth.

Inventory Visibility (Online & Offline)
Customer Data Unification
Hyper-Personalization in Real Time
Seamless Customer Journeys

02

Retail Digital Transformation

From traditional operations to digital-first, customer-centric retail.

Guiding retailers through the evolution from traditional operations to digitally-enabled, customer-centric organizations. Driving higher conversion, repeat purchases, and customer lifetime value.

Digital Strategy & Roadmap
Omnichannel to Unified Commerce
Process Automation & Optimization
KPI-Driven Implementation

03

Retail Leadership & Team Development

Build the team. Build the culture. Then beat the targets.

Building high-performing retail teams through proactive recruitment, inspiring training, and a culture of excellence. Coaching managers to call out effort, not just results.

Team Building & Recruitment
Sales Training & Coaching
Culture Development
Performance Management

04

Business Operations & Product Strategy

End-to-end execution from product design to market launch.

End-to-end business management encompassing finance, inventory, human resources, and product lifecycle. From product design and planning through to successful market launch.

Business Management & Finance
Product Design & Launch
Inventory Optimization
Customer Base Development

The pipe analogy. Think of your business as a pipe with cash flowing through it. Pouring more leads into a clogged pipe is the most expensive mistake in retail and services. Find the clog first — then turn the tap up.

Tap any card to see the math.

01

Speed to Lead

Respond in seconds. Convert up to 10× more.

Service businesses Highest ROI

The clock starts the moment a lead submits a form, books an inquiry, or calls. Respond in 5 minutes and you’re up to 10× more likely to convert vs. 30 minutes later. The industry average is 47 hours — two full days of competitors getting there first.

Industry response time 47 hrs

With automation < 60 sec

What it does

Captures lead info from web, ads, calls, DMs
Qualifies on budget, location, and service type
Routes to the right person with full context
Fires personalized SMS + email instantly

Worked example. Dental clinic spending $5K/mo on Google Ads, 100 leads/mo, 12% close rate — 12 new patients. Add speed-to-lead, close rate climbs to 25%. Same ad spend → 13 extra patients/month.

Who pays for this: dental, legal, real estate, HVAC, plumbing, agencies — any business where slow response = lost revenue.

02

Document Processing

Boring. Invisible. Saves $70K/yr in labor.

Operations Often no AI needed

Manual document processing takes ~15 minutes per doc, costs $15–$25 each, and carries a 5–15% error rate. Every error costs the business real money. Many of the most valuable workflows here use no LLM at all — just deterministic, rule-based logic that’s rock solid and effectively maintenance-free.

Time / doc (manual) 15 min

With automation ~2 min

What it does

Receives invoices, contracts, claims via email or upload
Extracts vendor, amount, date, line items, terms
Validates against chart of accounts; flags anomalies
Pushes clean data into your system of record

Worked example. Small accounting firm processing 200 invoices/week. 50 hrs × $30/hr = $78K/yr in labor. Cut processing 87% and free ~$70K/yr — before factoring in error costs avoided.

Who pays for this: accounting firms, insurance, law firms, logistics, construction — anyone drowning in paperwork.

03

Follow-Up & Nurture Sequences

80% of sales need 5+ touches. Most stop after one.

Coaches & consultants Warm-lead conversion

Speed-to-lead gets you the first touch — this gets you the close. Most businesses follow up once or twice and move on, even though research shows 80% of sales require at least five follow-ups. The hardest step (intent) already happened. Don’t let warm leads go cold again.

Manual conversion 4%

With nurture 10–12%

What it does

Triggers off form, webinar, DM, booked call, or no-show
Personalizes each touch with CRM + real-time research
Stops the sequence the moment they reply or book
Hands the rep a fully briefed, warm conversation

Worked example. B2B webinar, 150 registrants, 60 attendees, $20K avg deal at 30% close. Manual: 4% conversion = $36K. Automated nurture: 10–12% = $90K+ per webinar. Same content. Same spend.

Who pays for this: coaches, consultants, agencies, B2B sales teams — any business with steady lead volume but inconsistent follow-up.

04

Database Reactivation

Money you’ve already paid for. Sitting in your CRM.

High-LTV businesses ~1,200% ROI in 60 days

Every business 2+ years old is sitting on a goldmine they’ve forgotten: churned customers, dormant subscribers, abandoned trials, leads that went quiet. They already know you. Restarting the conversation is exponentially cheaper than acquiring strangers.

What it does

Segments contacts by where they dropped off
Personalizes outreach referencing each contact’s specific history
Re-qualifies on reply and routes to a salesperson
No mass blasts — every message earns its open

Worked example. Local gym, 4,000 dormant contacts, $50/mo membership, 8-mo avg retention. Even a modest 2–3% reactivation = 80–130 returning members → $32K–$48K in recovered revenue with zero new ad spend.

Who pays for this: gyms, dental, SaaS, e-commerce, coaching — any business with 500+ unworked contacts and recurring revenue.

05

Internal Reporting & Notifications

Underrated. Stickiest workflow you can sell.

Every business Compounding leverage

Every business has someone burning hours compiling info other people need to make decisions. Sales rollups, KPI digests, status updates pulled from five tools. Once a team has this automated, going back feels unimaginable — the same way losing your favorite tool would feel.

What it does

Pulls real-time data from your existing systems
Runs the analysis, flags exceptions automatically
Pushes the result into Slack, email, or dashboard
Meets the team where they already work — no new UI to learn

Worked example. Construction firm converting daily phone orders into the same text format the crew already used. Saved 45 min/day and avoided ~$12K/mo in scheduling errors — with zero new processes for the crew to learn.

Who pays for this: any business with more than a few employees and more than one software tool. So — everyone.

Not sure which clog is yours? Ask yourself one question: If 500 new clients showed up at your business tomorrow, what would break first?

Run the Free Audit Or Talk to Me

Present

Retail & Digital Transformation Consultant

Helping leading retailers reimagine experiences and unlock measurable growth through unified commerce. Advising on the transition from omnichannel to unified commerce strategies that deliver hard KPIs: higher conversion rates, increased repeat purchases, and greater Customer Lifetime Value.

Unified Commerce Digital Transformation Strategy

Michael Hill

Retail Leadership — Michael Hill

Built strong and motivated teams to overachieve sales targets at one of the top-performing stores in Canada. Drove proactive recruitment and exciting training programs. Developed a strong customer base through superior customer service and professional selling. Managed all aspects of business operations including finance, inventory, HR, and maintenance.

Team Leadership Sales Excellence Top Store in Canada

Earlier Career

Products Consulting & Technical Requirements

Led technical and business requirements gathering from customers. Managed telecom Value Added Services products consulting and support. Oversaw major product projects including product design, planning, and launch.

Product Consulting Requirements Gathering Telecom VAS

Education

The Sorrell College of Business

Business education providing the foundation for strategic thinking, financial management, and operational excellence that underpins a results-driven consulting career.

Business Administration Strategy

Retail & Commerce

7

Unified Commerce Omnichannel Strategy Customer Experience Luxury & Specialty Retail Store Operations Visual Merchandising E-Commerce Integration

Sales & Performance

6

Sales Strategy Conversion Optimization Customer Lifetime Value KPI Management Professional Selling Repeat Purchase Growth

Leadership & People

6

Team Building Talent Recruitment Coaching & Mentorship Culture Development Performance Management Change Management

Business & Operations

6

Business Management Financial Planning Inventory Management Product Design & Launch Requirements Gathering Process Optimization

“Omnichannel kept you in the game. Unified commerce will help you win it.”
— Bach Vu

Email

hello@bachvu.com

Location

Canada

LinkedIn

Connect with me

Currently accepting new consulting engagements

Name

Email

Subject

Message

Bach Vu Retail & Digital Transformation Consultant

Building Culture,
Driving Results

Team Building & Culture

Over-Achieving Targets

Innovation-Driven

What I Deliver

Unified Commerce Strategy

Retail Digital Transformation

Retail Leadership & Team Development

Business Operations & Product Strategy

Five AI Workflows
Businesses Actually Pay For

Speed to Lead

What it does

Document Processing

What it does

Follow-Up & Nurture Sequences

What it does

Database Reactivation

What it does

Internal Reporting & Notifications

What it does

Professional Journey

Retail & Digital Transformation Consultant

Retail Leadership — Michael Hill

Products Consulting & Technical Requirements

The Sorrell College of Business

Areas of Expertise

Retail & Commerce

Sales & Performance

Leadership & People

Business & Operations

Let's Transform Together

Email

Location

LinkedIn

Bach Vu Retail & Digital Transformation Consultant

Building Culture,Driving Results

Team Building & Culture

Over-Achieving Targets

Innovation-Driven

What I Deliver

Unified Commerce Strategy

Retail Digital Transformation

Retail Leadership & Team Development

Business Operations & Product Strategy

Five AI WorkflowsBusinesses Actually Pay For

Speed to Lead

What it does

Document Processing

What it does

Follow-Up & Nurture Sequences

What it does

Database Reactivation

What it does

Internal Reporting & Notifications

What it does

Professional Journey

Retail & Digital Transformation Consultant

Retail Leadership — Michael Hill

Products Consulting & Technical Requirements

The Sorrell College of Business

Areas of Expertise

Retail & Commerce

Sales & Performance

Leadership & People

Business & Operations

Let's Transform Together

Email

Location

LinkedIn

Building Culture,
Driving Results

Five AI Workflows
Businesses Actually Pay For